Hagerty’s 2023 Power List, which tracks celebrity car influence by analyzing the increase (and sometimes decrease) in value by comparing stars’ cars with their standard equivalent at the time, was created to explore how celebrity ownership can affect the value of a vehicle.
When faced with a unique car such as the Batmobile, Hagerty values the standard equivalent to the vehicle on which the car is based. The result is a list of famous people and films and the difference, or ‘delta’, between the value of their vehicles and a normal one.
For 2023, the Hagerty Power List has grown, analyzing nearly 400 sales of celebrity cars and bikes worldwide, each with their own story. The list comprises seven categories: Racing Drivers, Movies and TV, Musicians, Royalty, Celebrities, and Art Cars and Athletes.
Category highlights include:
Paul Newman remained at the top of Hagerty’s list for a second year, thanks to his 1988 Volvo 740 estate, which sold for $84,777 including premium, a considerable increase over its current Hagerty value of just $4,923.
Second was Tiger Woods, with a TGR EXP customized golf buggy that sold for $16,500, double its standard price.