Honda Canada has launched a bold new environmental campaign entitled Driven to Reduce Emissions Since 1948, which is designed to help Canadian consumers reduce their personal carbon footprint.
This first-of-its-kind awareness campaign posts government-verified vehicle CO2 emission ratings directly on Honda.ca for every model Honda sells in Canada.
Similar to food service providers listing caloric information offering product transparency, vehicle Emission Indicator badges display the grams per kilometre driven emission rating, supporting informed purchase decisions for consumers.
The campaign also educates Canadians on Honda’s global philosophy and vision of reducing overall CO2 emissions from its products and all aspects of its business and manufacturing operations.
According to the latest Green House Gas (GHG) report issued by Environment and Climate Change Canada for 2017, Honda Canada’s vehicle fleet had the best overall fuel economy in the industry and emitted less CO2 than the average among internal combustion engine manufacturers.
As society moves towards a more electrified future, Honda aims to electrify two-thirds of its global auto sales by 2030. In order to achieve those targets, the company is taking a measured approach to transitioning from producing mainly internal combustion engines to vehicles equipped with gasoline-hybrid powertrains.
More information on CO2, its relationship to vehicles sold in Canada and what Honda Canada is doing to educate and inform consumers can be found here.