Limited-Edition pink VW Beetle on the way

2017 Volkswagen #PinkBeetle (pre-production model).

2017 Volkswagen #PinkBeetle (pre-production model).

Volkswagen’s #PinkBeetle will go into production as a 2017 model, having been shown as a concept at the 2015 New York Auto Show.

The first vehicle ever to officially be named as its own hashtag, the exclusive run of #PinkBeetle models will be available in coupe and convertible configurations and will go on sale fall 2016.

Pricing of this limited-edition model will be announced closer to launch.

The 2017 #PinkBeetle will be offered in limited quantities across the United States. With a 1.8-litre turbocharged direct-injection TSI engine and a six-speed automatic transmission, #PinkBeetle produces 170 horsepower and 184 pound-feet of torque and is poised to become an immediate automotive trending topic.

Offered in its own unique shade of Fresh Fuchsia Metallic paint, the special edition Beetle model’s eye-catching paint is contrasted by gloss-black mirror caps and black running boards.

Coupes are fitted with 17-inch multi-spoke Linas aluminum-alloy wheels, while #PinkBeetle Convertible models feature the 18-inch five-spoke Twister design.

Both coupe and convertible versions have Bi-Xenon headlights with LED Daytime Running Lights, LED taillamps and LED rear license plate lighting as standard.

Interior design features of the #PinkBeetle include a black dashpad with surrounding pink accent and a leather-wrapped multifunction steering wheel. Pink Club cloth seats are reminiscent of the signature plaid inserts of the GTI, replacing the classic design’s red striping with a perfectly matched pink hue.

Standard equipment includes Volkswagen’s MIB II infotainment system, which serves as the foundation for the VW Car-Net App-Connect suite of features. App-Connect technology enables smartphone integration through three major platforms—Apple CarPlay, Android Auto and MirrorLink—allowing seamless connectivity for compatible devices.