{"id":4932,"date":"2012-06-28T12:44:54","date_gmt":"2012-06-28T19:44:54","guid":{"rendered":"http:\/\/www.westerndriver.com\/?p=4932"},"modified":"2012-08-16T14:52:18","modified_gmt":"2012-08-16T21:52:18","slug":"autobooks-morgan-44-the-first-75-years","status":"publish","type":"post","link":"https:\/\/www.westerndriver.com\/?p=4932","title":{"rendered":"AUTOBOOKS: Morgan 4\/4: The First 75 Years"},"content":{"rendered":"<p><a href=\"http:\/\/www.westerndriver.com\/wp-content\/uploads\/2012\/06\/Morgan-4-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4939 aligncenter\" title=\"Morgan 4 4\" src=\"http:\/\/www.westerndriver.com\/wp-content\/uploads\/2012\/06\/Morgan-4-4.jpg\" alt=\"\" width=\"300\" height=\"310\" \/><\/a><em>Reviewed by Mike Tate<\/em><\/p>\n<p>The Morgan Motor Company itself is batting just over a century in cricketing terms, but the Morgan 4\/4 as an automobile within the Morgan marque has been 75 years in production and is surely the very <em>DNA<\/em> of this traditional manufacturer.\u00a0 Even today, that particular 4\/4 look is still recognizable in the very latest designs leaving the factory.<\/p>\n<p><em>Morgan 4\/4: The Fi<\/em><em>rst 75 Years<\/em> takes the reader from conception and development through the full history of production and even gives a glimpse at future departures as the company currently sees them.\u00a0 From the old flat-grille fronted 4\/4s of the 1930s to the waterfall grille design that still carries that particular Morgan look, even in today\u2019s Ford Zetec S.E.-engined Aero Racing Competition 4\/4, it\u2019s all in here with interesting Owners&#8217; Experience inserts that colour the views of author and Morgan aficionado Michael Palmer.<\/p>\n<p>To this day, all Morgans are still hand-made in the true sense of the word and the tradition of craft is alive and well at the factory.<\/p>\n<p>This book clearly pays homage to this fact as it takes a look within the production facility, in the small town of Malvern in Worcestershire, England, where Charles Morgan, his father and grandfather, have kept the family business alive and well even through troubled economic times and the whims of changing fashion and fancies.<\/p>\n<p>Motor competition in its many forms: trials, mud-plugs, sprints, rallies, time trials, hill-climbs as well as full bore road and track racing, were always relished by Morgan 4\/4 owners and this fact is well covered by Palmer.<\/p>\n<p>The photography, featured on almost every page and from various sources, is crisp and well reproduced.\u00a0 Morgan enthusiasts, who are known for their top-down and damn-the-weather attitude, will relish this look at their wonderful 4\/4s and even if they don\u2019t own one this reference and history should end up in their library or even on a shelf in their garage if that\u2019s where they want to keep it!<a href=\"http:\/\/www.westerndriver.com\/wp-content\/uploads\/2012\/06\/Full-page-photo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4942 alignleft\" title=\"Full page photo\" src=\"http:\/\/www.westerndriver.com\/wp-content\/uploads\/2012\/06\/Full-page-photo.jpg\" alt=\"\" width=\"214\" height=\"152\" \/><\/a><\/p>\n<p>Published by The Crowood Press<\/p>\n<p style=\"text-align: left;\"><em>Mike Tate is a motoring aficionado, retired racer, car historian, Concours judge and a past president of the Vintage Racing Club of British Columb<\/em><em>ia.<\/em><\/p>\n<p>Auto-Books is sponsored by Wilkinson\u2019s Automobilia.<\/p>\n<p><a href=\"http:\/\/www.eautomobilia.com\/\">www.eautomobilia.co<\/a><a href=\"http:\/\/www.eautomobilia.com\/\">m<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reviewed by Mike Tate The Morgan Motor Company itself is batting just over a century in cricketing terms, but the Morgan 4\/4 as an automobile within the Morgan marque has been 75 years in production and is surely the very DNA of this traditional manufacturer.\u00a0 Even today, that particular 4\/4 look is still recognizable in<a class=\"excerpt-read-more\" href=\"https:\/\/www.westerndriver.com\/?p=4932\">Read Full Story<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-4932","post","type-post","status-publish","format-standard","hentry","category-book-reviews"],"_links":{"self":[{"href":"https:\/\/www.westerndriver.com\/index.php?rest_route=\/wp\/v2\/posts\/4932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.westerndriver.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.westerndriver.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.westerndriver.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.westerndriver.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4932"}],"version-history":[{"count":26,"href":"https:\/\/www.westerndriver.com\/index.php?rest_route=\/wp\/v2\/posts\/4932\/revisions"}],"predecessor-version":[{"id":5033,"href":"https:\/\/www.westerndriver.com\/index.php?rest_route=\/wp\/v2\/posts\/4932\/revisions\/5033"}],"wp:attachment":[{"href":"https:\/\/www.westerndriver.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.westerndriver.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.westerndriver.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}