{"id":11512,"date":"2018-11-16T13:20:29","date_gmt":"2018-11-16T20:20:29","guid":{"rendered":"http:\/\/www.westerndriver.com\/?p=11512"},"modified":"2018-11-16T16:08:27","modified_gmt":"2018-11-16T23:08:27","slug":"11512","status":"publish","type":"post","link":"https:\/\/www.westerndriver.com\/?p=11512","title":{"rendered":"TRAC survey reveals more than three-in-ten British Columbia motorists do not use winter tires"},"content":{"rendered":"

\"\"Eighty per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from being involved in a potentially hazardous driving situation such as loss of control or a collision, according to a new consumer survey commissioned by the Tire and Rubber Association of Canada (TRAC).<\/p>\n

TRAC\u2019s 2018 Canadian Consumer Winter Tire Study<\/em> also found that 76 per cent of Canadian motorists now use winter tires. In comparison, TRAC\u2019s 2017 study found 66 per cent of drivers were using winter tires.<\/p>\n

Excluding Quebec, where winter tires are required by law, winter tire usage stands at 70 per cent.<\/p>\n

The 2017 study found 60 per cent of drivers were using winter tires outside Quebec.<\/p>\n

This surge in winter tire usage is reflected in winter tire shipments across Canada, which have grown at an annualized rate of four per cent over the past five years.<\/p>\n

The top motivations for purchasing winter tires, include: winter tire laws (34 per cent); advice from family and friends (17 per cent); lower auto insurance premiums (11 per cent), and positive media coverage (seven per cent).<\/p>\n

Regionally, the 2018 study found:<\/strong><\/p>\n