OpenRoad’s new Burnaby VW dealership.
OpenRoad Volkswagen, Canada’s newest Volkswagen dealership is officially open for business in Burnaby. The 45,000-square-feet facility is the region’s largest and most modern VW dealership.
OpenRoad VW is also the new home of the very first VW Beetle to land in Canada in 1952, where it is currently on display.
“We are pleased to partner with the team at OpenRoad Auto Group for this exciting new landmark dealership,” said Maria Stenström, president and chief executive officer of Volkswagen Group Canada Inc. “OpenRoad VW has set a new benchmark for our organization, and will undoubtedly be very well received by our Vancouver-Burnaby customer base.”
This pristine 1952 Volkswagen “Zwitter” Beetle was one of the first of its kind to be imported into Canada. Photo by Benjamin Yong.
Upon entering the new dealership, guests are greeted by a large scale digital “Welcome Wall”, which is the first in a VW dealership in Canada. The wall displays messages in various languages, along with an array of VW images, video and promotional information.
The spacious dealership features a large selection of new and pre-owned VW models in a showroom equipped with iPads available for customers to search for inventory and calculate payments.
The large service area has 18 service bays, a detail centre, automated car wash, modern customer lounge and ample free parking.
Specialized OpenRoad VW dealership services include Solo Test Drive days, OpenRoad House Calls, Service Valet, free car washes and free equipment rental of items like bike racks and ski racks.
The dealership will also be hosting regular non-sales related events for VW customers and enthusiasts, such as the upcoming open house on Saturday, May 28th which will be a fun afternoon of German-inspired currywurst, drinks and live entertainment.
“At OpenRoad Volkswagen Burnaby, we’re passionate about VW and are committed to offering a superior VW ownership experience for not only our customers but the community at large,” said Ben Lovie, general manager of OpenRoad Volkswagen Burnaby. “We’re excited about our future here and look forward to building many strong connections with VW fans for years to come.”
OpenRoad Volkswagen Burnaby will hold a private grand opening celebration on August 13, 2016.