Aston Martin has launched the company’s first ice driving program in North America, hosted at Crested Butte, Colorado, providing customers with the ultimate driving experience against a stunning mountainous backdrop.
Offering customers the opportunity to experience the full potential of the Aston Martin range and hone their driving skills, the newOn Iceprogram took place in the heart of the Colorado Rocky Mountains in a unique setting, with an ice track custom-built for the occasion as illustrated in a new film from the event.
Comprising a braking/cornering exercise loop, slalom, skid pad and full circuit, the bespoke Aston Martin track was especially constructed for the occasion over the last four months.
Under expert tuition, participants were guided through the facility, embarking upon a series of braking, cornering and handling exercises before putting their skills to the test on a mile-long frozen road course.
“After this hugely successful first year we expect theOn Iceprogram to become a mainstay of our customer experience offerings here in North America,” said Julian Jenkins president, Aston Martin The Americas. “The ability to experience a range of our cars in a unique and controlled environment resonates with Aston Martin customers and enthusiasts who are united by a shared passion for driving.”
The new ice driving event joins Aston Martin’s portfolio of bespoke driving experiences offered in the Americas which include a Route of the Rockies drive in June 2014 and a host of experiences offered around Pebble Beach Automotive Week in August.