Maserati celebrated the North American roll out of its all-new Ghibli (Gib-lee) with a 90-second broadcast spot titled “Strike” during the first quarter of the Super Bowl on January 31, 2014.
Ghibli is a type of African desert wind and the perfect description of the way this commercial spot blew through North America’s most-watched football game.
Directed by American filmmaker David Gordon Green and filmed on location in Los Angeles, “Strike” is described as a poetic nod to a brand with proven tradition and one of the highest standards of quality in the industry that has been hard at work engineering an automobile, which will usher it into the next 100 years of innovation—an automobile with power and personality capable of striking against the status quo. “The spot is relevant to Americans everywhere who have had struggles and obstacles to overcome and is a reminder that with steadfast commitment to hardwork and unwavering passion, we can deal with our own “giants” around us; we can overcome them and achieve what we set out to do.”
“Maserati is embarking on its 100th year of craftsmanship with an important entry into the North American market,” said Harald Wester, CEO of Maserati SpA. “We’ve worked hard at designing and engineering the Ghibli and there is no better time to make an impactful introduction that while the entire country is watching.”
First unveiled to the U.S. in November 2013 at the Los Angeles Auto Show, the Ghibli is Maserati’s first-ever mid-sized four-door luxury sports sedan vehicle.
Available with all-wheel-drive and starting at $66,900, the Ghibli is powered by a Ferrari-built twin-turbo V6 engine capable of more than 400 horsepower.
Advanced suspension, Brembo brakes and extensive use of aluminum ensure comfort.
The cabin offers rich Italian leathers, woods and other high quality materials that are at the heart of the Maserati brand.
“We know luxury sports sedan buyers are met with a lot of options these days, but in this category, cars have become more and more uniform,” said Wester. “The Ghibli is the newest and most distinguished option in al all-too indistinguishable luxury sports sedan market.”