OpenRoad Auto Group celebrated the grand opening of OpenRoad VW, Western Canada’s largest VW dealership with an elaborate Westcoast beach party on August 13, 2016, that featured an outdoor beach volleyball court, collector VW displays, and a gourmet barbeque.
More than 500 guests attended the casual celebration, including Maria Stenstrom, president of Volkswagen Canada and Christian Chia, president & CEO of OpenRoad Auto Group.
“We wanted our grand opening to be a fun evening that was reminiscent of vintage VW beach culture but with a definite modern, Westcoast vibe,” said Ben Lovie, general manager, OpenRoad VW. “I think our guests had a fantastic time and we look forward to holding many similar events for our customers and VW fans in the future.”
The 45,000 square foot facility which opened in May 2016 is the region’s largest and most modern VW dealership offering a flexible and transparent customer experience, along with friendly hospitality.
OpenRoad VW is also the new home of the very first VW Beetle to land in Canada in 1952, where it is currently on display.
Upon entering the new dealership, guests are greeted by a large scale digital “Welcome Wall”, which is the first in a VW dealership in Canada. The wall displays messages in various languages, along with an array of VW images, video and promotional information.
The spacious dealership features a large selection of new and pre-owned VW models in a showroom equipped with iPads available for customers to search for inventory and calculate payments.
The large service area has 18 service bays, a detail centre, automated car wash, modern customer lounge and ample free parking.
Unique OpenRoad VW services include solo test-drive days, OpenRoad house calls, a service valet, free car washes and free equipment rentals of items like bicycles, ski racks and carseats. The dealership will also be hosting regular non-sales related events for VW customers and enthusiasts.
The new dealership is located at 3775 Lougheed Highway, Burnaby.